Meet Badger AI:
Agentic Voice AI to collect reviews and power the feedback loop with your customers
We're a passionate team dedicated to helping businesses like yours build unbreakable customer trust through the power of genuine, validated reviews. Badger AI integrates into your Shopify store to offer a powerful, white-labeled solution to conveniently solicit, capture and publish customer reviews. Leverage the feedback loop and authentic reviews to drive your business forward.
Our Mission:
To Make Authentic Trust the Standard, Not the Exception.
In today's digital marketplace, trust is everything. Yet, the rise of fake reviews and misleading information has made it harder than ever for consumers to know who to believe, and for honest businesses to stand out. Badger AI was founded with a clear and ambitious mission: to empower e-commerce businesses to effortlessly collect, validate, and showcase 100% authentic customer reviews.
We believe that genuine customer feedback is the most powerful asset a business can have. It fosters transparency, builds credibility, and drives sustainable growth. Our goal is to provide the tools and technology that make it simple for every online merchant, starting with the vibrant Shopify community, to build their brand on a foundation of verifiable truth.
The Spark Behind Badger:
A Quest for Real Reviews
Like many e-commerce entrepreneurs, our founders experienced firsthand the frustration of navigating the murky waters of online reviews. They saw the damage that inauthentic feedback could do and recognized the immense, untapped potential of genuine customer voices. This sparked the idea for Badger AI – a smart, intuitive tool designed specifically to solve the authenticity problem.
Driven by a passion for technology and a commitment to ethical e-commerce, our team set out to build a solution that was not only powerful but also accessible and easy to use. We’re proud of what Badger AI has become and are excited to help businesses like yours thrive by fostering genuine connections with your customers.
The Principles That Guide Us
Uncompromising Authenticity
Authenticity is at the core of everything we do. We are relentless in our pursuit of providing tools that ensure the reviews you collect and display are genuine and trustworthy.
Customer-Centric Innovation
Our customers are our inspiration. We continuously listen to your feedback and innovate to create solutions that solve your real-world challenges and help you succeed.
Simplicity & Accessibility
We believe powerful technology should be easy to use. We strive to make Badger AI intuitive, straightforward, and accessible to businesses of all sizes.
Integrity & Transparency
We operate with honesty and transparency in all our interactions – with our customers, our partners, and our team. Building trust is a two-way street.
The People Behind Badger AI
Julian Baring
Founder | CEO
Julian Baring is a founder and operator who builds and scales technology businesses from zero to meaningful revenue. With 25+ years across SaaS, GenAI, and enterprise technology, he focuses on product-market fit, go-to-market execution, and turning early traction into durable, profitable growth.
He brings a hands-on, owner mindset—working closely across product, engineering, and customers to build teams, systems, and strategies that scale globally. Julian has led businesses through growth inflection points, market expansion, and acquisitions, consistently aligning commercial execution with long-term value creation.
He holds an MBA from Oxford and a BA from Brown.
Mohammad Sheikh
Founder | CTO
Mo Sheikh is a technical leader and software architect who designs and ships scalable systems across AI, ecommerce, and cloud infrastructure. He focuses on building resilient platforms that balance performance, security, and maintainability while delivering measurable business value.
As Founder and Principal of Adaptyve Digital, Mo patterns with small to mid-market companies to design, build, and modernize applications and systems. His work spans API-first architectures, AI-powered workflows, ecommerce integrations, DevOps automation, and data-driven platforms, often with complex legacy environments.
Mo is known for his pragmatic, architecture-first approach, translating business requirements into production-ready systems that scale cleanly, operate predictably, and adapt as organizations grow.
Our Advisors
Joshua Rockoff
Commercial Advisor
A wartime marketer and cross-functional operator, Joshua Rockoff has led complex retail, consumer, SaaS, oil and gas, and manufacturing businesses through distressed, turnaround, and high-growth phases. He consistently delivers measurable top- and bottom-line impact across brands including Camco Manufacturing, Urban Decay Cosmetics, Linens N Things, Modell's Sporting Goods, Destination Maternity, Karmaloop, Neebo, amongst others.
A 4x entrepreneur with 4 exits, he has repeatedly built and rebuilt fully operational D2C, B2B, B2C, and omnichannel units—spanning technology, merchandising, marketing, wholesale, operations, and fulfillment—for iconic consumer brands, retailers, and manufacturers. Many of these efforts have been executed under aggressive timelines and constrained budgets. As an executive, interim president, advisor, and educator, he is known for blending strategy with execution: aligning timing, data, and operational discipline to replatform businesses in weeks, relaunch brands at scale, and architect resilient growth engines that perform in “wartime” conditions.
John Merrells
Technical Advisor
John Merrells is a founder, advisor, and fractional CPO/CTO who helps early-stage teams turn ideas into scalable products and durable product organizations. With 30 years across product, engineering, and company-building, he works hands-on with founders to align technology, execution, and growth from the earliest stages.
He brings deep technical experience designing and building large-scale, highly reliable systems, alongside a practical understanding of how companies actually scale—through hiring, organizational design, capital raising, and disciplined product development. His work spans distributed systems, data infrastructure, and digital identity, with a focus on building systems that last.
Having participated in multiple successful exits—and learned equally from companies that didn’t make it—he brings a grounded, founder-first perspective shaped by both outcomes and failures. Today, he spends most of his time mentoring founders, coaching leaders, building product teams, and supporting investors through technical diligence.
Want to Help Us Build the Future of Authentic E-commerce?
We’re always looking for passionate, talented individuals to join our mission. If you’re excited about helping businesses thrive through authenticity and innovation, check out our open positions.
Let’s Build Trust Together.
Learn more about how Badger AI can help your business, or get started today and experience the power of authentic reviews for yourself.
Have Questions? Talk to Our Team